Livestrong is trying to beat its own Guinness World Record for “Most Widespread Social Networking Message.” The current record is 209,771 unique mentions in 24 hours using the hashtag #Beatcancer.
For those of you who are new to Twitter, a unique mention means that its not the same person using the hashtag over and over, but an individual new user each time. A hashtag in a tweet creates a link to ALL the other tweets from around the world where people are using the same hashtag. By putting the # symbol before a word, you are able to create your own hashtag and see if people are tweeting about the same topics.
Paypal and SWAGG have teamed up to donate $0.05 for every mention using the #Beatcancer hashtag.
Here is a screenshot of the current tweets using #beatcancer