4food is a new Manhattan burger restaurant where staff takes orders on their iPads, while a 240-foot screen features live Twitter feeds and Foursquare check-ins. The menu includes a large list of ingredients where customers can customize their own burgers, and are then encouraged to tweet and use Facebook to boast about their experience. Once the customer tweets about their experience, they can earn money towards their next purchase. Not impressed yet? Supposedly, the menu offers more than 96 billion customizable burger options. CEO Adam Kidron thinks that using social media proactively is the way to break through the chaos of NYC restaurants. He says, “the idea is we’ll save somewhere between 8% to 10% of our gross sales, and that we’ll be able to spend that on better ingredients. We’ve taken a gamble by spending it on the better ingredients in the beginning, so the social media has to work” (via CNN).
Also, Chautauqua Institution shout-out: There is a featured article on CNN today about Steve McCurry!